Kylie Jenner Net Worth in 2026: How She Built $700M
June 12, 2026
By: Hayat
She started with lip kits and a phone. Now she’s sitting on hundreds of millions of dollars. Most people don’t realize her “billionaire” title was taken away — and the real story is even more interesting. Here’s exactly where her money comes from, what went wrong with Forbes, and what she’s worth right now.
Most credible sources place Kylie Jenner’s net worth between $670 million and $700 million in 2026. She is the second-wealthiest member of the Kardashian-Jenner family, behind sister Kim Kardashian.
Different outlets publish different numbers. Here’s how they compare:
Source
Estimate
Forbes
~$670 million
Celebrity Net Worth
~$700 million
Parade / Entertainment Media
~$670 million
Some outlets (outliers)
Up to $1–1.4 billion
The outlier estimates stretch as high as $1.4 billion, but most mainstream financial outlets cluster around $670M–$700M. The gap usually comes down to how much weight a source puts on her retained equity in Kylie Cosmetics and the current performance of that brand under Coty.
How Kylie Jenner Made Her Money
Kylie’s fortune didn’t come from one source. It came from stacking revenue streams over more than a decade.
Kylie Cosmetics
This is where most of her wealth comes from. She launched Kylie Lip Kits in November 2015 with a $250,000 investment from her own modeling income.
The first batch of 15,000 kits sold out in under a minute. By early 2016, she renamed the company Kylie Cosmetics and scaled production to 500,000 units.
The business model was smart and lean. She outsourced manufacturing to Seed Beauty, skipped traditional retail, and sold directly through her own website.
She announced products on Instagram to an audience of over 100 million followers. Sales followed within hours.
By 2019, the brand was valued at around $1.2 billion. In November 2019, Coty Inc. purchased a 51% stake for $600 million.
Kylie reportedly received roughly $540 million before taxes after Kris Jenner’s management fees were deducted. She kept a 44% stake in the business.
Kylie Skin
Launched in May 2019, Kylie Skin expanded the beauty empire into skincare. The line includes face washes, moisturizers, scrubs, and toners. It follows the same direct-to-consumer model as Kylie Cosmetics.
The brand uses her personal story as a marketing hook. Her audience already trusted her product recommendations, which made the skincare launch easier than starting from scratch. Kylie Skin added another revenue line without requiring a completely new business infrastructure.
Kylie Fragrance
Kylie moved into fragrance in April 2019, starting with a collaboration with her half-sister Kim Kardashian. The Kylie x KKW fragrance dropped through the Kylie Cosmetics website and sold out quickly.
She has continued to release standalone fragrances under her own brand. Fragrance has high margins and strong repeat purchase rates. It fits naturally within her beauty brand ecosystem.
Reality TV and Entertainment
Kylie appeared on Keeping Up with the Kardashians from 2007 to 2021, starting at age nine. The show ran for 20 seasons on E! Network. Cast members earned significant per-episode fees that increased over time as the show grew.
In 2022, the family moved to Hulu with The Kardashians. The new deal was widely reported as more lucrative than their previous E! contract.
Kylie also starred in her own spin-off, Life of Kylie, in 2017. In 2026, she made her film acting debut in The Moment, produced by Charli XCX and Studio365.
Instagram and Social Media Earnings
Kylie’s social media influence is a major income engine on its own. With nearly 400 million Instagram followers, she is one of the most-followed people on the planet.
In 2018, she reportedly earned $1 million per sponsored Instagram post. By 2019, that rate climbed to around $1.2 million per post, making her the highest-paid individual on Instagram for two consecutive years.
Brand deals with Adidas, Calvin Klein, and others have added multi-million dollar contracts to her income over the years.
Other Ventures
Khy – A clothing line launched in 2024, created in collaboration with French designer Antonin Tron
Sprinter – A canned vodka cocktail launched in 2024, available in black cherry, peach, grapefruit, and lime
Kylie Baby – A skincare and hair care line for babies, launched in September 2021
Kylie Swim – A swimwear line launched in 2021
Kendall + Kylie – An ongoing clothing brand she co-owns with her sister Kendall
Real estate – Property holdings estimated at over $80 million
Was Kylie Jenner Ever a Billionaire?
This is the question most people want answered. The short version: Forbes said yes, then said no.
The Forbes Billionaire Story
In 2019, Forbes estimated Kylie’s net worth at $1 billion and named her the world’s youngest self-made billionaire at age 21. The headline went global. It beat out Mark Zuckerberg, who became a billionaire at 23.
The term “self-made” sparked its own controversy, given that she was born into one of the most famous families in the world.
Kylie herself addressed this in an interview with The New York Times, saying: “I can’t say I’ve done it by myself. If they’re just talking finances, technically, yes, I don’t have any inherited money. But I have had a lot of help and a huge platform.”
Why Forbes Changed Its Mind
In May 2020, Forbes reversed course. The magazine released a statement accusing Kylie and her team of forging tax documents and overstating the revenue of Kylie Cosmetics to inflate her net worth estimates.
Forbes said their investigation was triggered by discrepancies between figures given privately to journalists and figures shared publicly with shareholders after the Coty deal was completed.
Kylie denied the accusations directly on social media, writing: “What am I even waking up to? I thought this was a reputable site… All I see are a number of inaccurate statements and unproven assumptions.” Her attorney demanded a retraction.
Forbes stood by its reporting.
Where Her Net Worth Stands Now
Despite the controversy, Forbes did include Kylie on its list of 100 Richest Self-Made Women in October 2020, placing her net worth at $700 million.
That figure has remained relatively stable. As of 2026, most sources settle on the $670M–$700M range. She is not a billionaire by current estimates, but she is still extraordinarily wealthy at 28 years old.
Kylie Jenner Short Biography
Kylie Kristen Jenner was born on August 10, 1997, in Los Angeles, California. She is the youngest child of Caitlyn Jenner (formerly Bruce Jenner) and businesswoman Kris Jenner.
She has one full sister, Kendall Jenner, and four older half-siblings from her mother’s side: Kourtney, Kim, Khloé, and Rob Kardashian. Kylie has three older half-brothers from her father’s side.
Kylie first appeared on television in 2007 on Keeping Up with the Kardashians at age nine. She attended Sierra Canyon School before switching to homeschooling in 2012. She earned her high school diploma in July 2015 from Laurel Springs School in Ojai, California.
Kylie became a mother at 20 when she gave birth to her daughter Stormi on February 1, 2018, with rapper Travis Scott. Their son Aire was born on February 2, 2022. The couple split in January 2023. In April 2023, Kylie began a relationship with actor Timothée Chalamet.
Why the Coty Deal Changed Everything
The Coty sale is the key event that explains most of the current confusion around Kylie’s net worth. Understanding it helps explain why her valuation dropped after 2020.
When Coty paid $600 million for 51% of Kylie Cosmetics, the deal implied a total company valuation of around $1.2 billion. That seemed to confirm the billionaire narrative. But problems emerged after the acquisition.
Coty’s own financial filings showed that Kylie Cosmetics’ revenue had been significantly overstated.
The company was not generating the sales figures that had been shared with media. The integration slowed growth. Inventory corrections followed. This is what triggered Forbes to reassess.
Kylie walked away with approximately $540 million pretax. She retained roughly 44% of the company. But the remaining equity is worth less than originally projected, because the brand’s performance under Coty has been mixed.
That is why her current estimate sits well below $1 billion despite the headline $600 million payout.
Frequently Asked Questions
What is Kylie Jenner’s net worth in 2026?
Most sources estimate her net worth at between $670 million and $700 million.
Is Kylie Jenner a billionaire?
No. Forbes removed that title in 2020 after finding discrepancies in reported revenue figures.
How much did Kylie Cosmetics sell for?
Coty purchased a 51% stake in Kylie Cosmetics for $600 million in November 2019.
What brands does Kylie Jenner own?
Her main brands include Kylie Cosmetics, Kylie Skin, Kylie Fragrance, Kylie Baby, Khy (clothing), and Sprinter (canned cocktails).
How many Instagram followers does Kylie Jenner have?
As of 2026, she has approximately 400 million Instagram followers, making her one of the most-followed people on the platform.
Conclusion
Kylie Jenner’s net worth in 2026 sits around $670 million to $700 million — a number that tells a more complicated story than the billionaire headlines ever did.
She built a legitimate beauty empire from scratch, made a massive exit with the Coty deal, and remains one of the highest-earning influencers and entrepreneurs in the world. At 28, her wealth story is far from finished.
Hayat has 10 years of experience creating content on prayers, Bible and blessings. She runs celemagzines.com, sharing simple and meaningful spiritual guidance.
